What's driving the next generation of green products?
Thursday, June 9, 2016 - 10:40
in Mathematics & Economics
If you purchased a Toyota Prius, you may have been driven by the desire to conserve the environment or to save yourself some money at the gas pump. But consumers may also choose to buy sustainable products to make themselves appear socially responsible to others. Before making purchases, they evaluate how their decisions will stack up against their peers’, according to a new study.