Real competitors enhance thrill of auctions
Friday, September 4, 2015 - 08:00
in Psychology & Sociology
The thrill is part of the game – whoever waits for his bid to be accepted on online auction platforms, feels the excitement in the bidding war for the object of desire. The heart beats faster, palms start to sweat. Physiological measurement methods now reveal the influence of emotions on the behavior of users of electronic markets.