Personalized advertising attracts more attention and makes contents of ads easier to remember
Sunday, December 21, 2014 - 02:30
in Psychology & Sociology
Personalized advertisements on the Internet not only attract more attention, they also remain in our memory longer than impersonal ads. People who surf the internet and shop online leave many traces of their behavior behind. These data are increasingly being used by companies to present ads on their websites that are intended to meet people's individual interests and preferences.