Want to kill creativity of women in teams? Fire up the competition

Tuesday, August 12, 2014 - 05:02 in Psychology & Sociology

Women tend to outperform men when it comes to collaboration and creativity in small working groups, but force teams to go head to head in highly competitive environments and the benefits of a female approach are soon reversed, suggests new research. The study suggests that men benefit creatively from going head-to-head with other groups, while groups of women operate better in less competitive situations.

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