Heart rules the head when we make financial decisions
Wednesday, May 23, 2012 - 01:30
in Psychology & Sociology
Our 'gut feelings' influence our decisions, overriding 'rational' thought, when we are faced with financial offers that we deem to be unfair, according to a new study. Even when we are set to benefit, our physical response can make us more likely to reject a financial proposition we consider to be unjust.