Brain study shows that the opinions of others matters

Thursday, June 17, 2010 - 12:10 in Psychology & Sociology

Simon Cowell may appear to relish arguing with his fellow judges when they disagree with him, but new research out today suggests that -- at least at a neuronal level -- he would find their agreement much more satisfying. Researchers have found that the 'reward' area of the brain is activated when people agree with our opinions.

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