The Dark Side Of Gifts: Feeling Indebted May Drive People To The Marketplace
Tuesday, June 16, 2009 - 21:35
in Psychology & Sociology
You need to move out of your apartment. Do you call in your friends and family to haul boxes and furniture or contact a moving company? A new study in the Journal of Consumer Research shows that sometimes the emotions connected with asking for favors can actually drive people to the market.