Direct touch of food makes eating experience more enjoyable
Wednesday, February 5, 2020 - 16:00
in Psychology & Sociology
Strawberry-flavored mousse tastes 10% sweeter when served from a white container rather than a black one. Coffee tastes nearly twice as intense when it is drunk from a white mug rather than a clear glass one. Adding two-and-a-half ounces to the weight of a plastic yogurt container makes the yogurt seem about 25% more filling.