Individuals find polls that favor their candidates more credible

Thursday, December 19, 2019 - 10:00 in Psychology & Sociology

As the 2020 U.S. presidential election approaches, the public will be barraged with opinion polls seeking to assess attitudes toward the candidates and on leading campaign issues. Of concern to researchers is how partisan biases may influence the perception of these polls and, subsequently, voting behavior. A recent study by researchers at the Annenberg Public Policy Center (APPC) and the University of Michigan found that individuals are likely to find polls more credible when their preferred candidate is leading in them.

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