Keeping mum in the kitchen – representations of mothers in ads haven't changed in six decades
Wednesday, December 11, 2019 - 11:00
in Psychology & Sociology
It's the 1950s. There's a woman at home in the kitchen. She's busy running the domestic world of her family, whose health and happiness she's responsible for. Sixty years pass and advertising in women's consumer magazines continue to show her there, sorting out all the family's affairs, and putting their needs first.