YouTube's child viewers may struggle to recognise adverts in videos from 'virtual play dates'

Thursday, March 28, 2019 - 10:13 in Psychology & Sociology

YouTube's highest earning star in 2018 was a seven-year-old boy named Ryan. That's right – a child out-earned the likes of the infamous Logan Paul, video game vlogger PewDiePie, and even make-up mogul Jeffree Star. Between June 2017 and June 2018, Ryan is estimated to have earned an impressive US$22m from the platform.

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