Electronic 'word of mouth' useful in detecting, predicting fashion trends
Tuesday, February 26, 2019 - 13:20
in Mathematics & Economics
Ever stare at your closet and wonder why fashion designers aren't creating the clothes you really want? Talking about it on social media might just be the answer. According to new research from the University of Missouri, social media hashtags could be the tool fashion designers use to forecast trends in the industry to better connect with consumers.