Travelers use hotels' loyalty programs to get instant perks and rewards
Wednesday, February 20, 2019 - 07:20
in Psychology & Sociology
Many travellers are members of multiple loyalty programmes, and the role of these programmes is often insignificant when choosing between different hotels, a new study from the University of Eastern Finland shows. Tourists use loyalty programmes when it's convenient and when they offer instant perks and rewards. The findings were reported in Tourism Management.