How a candidate's looks may be swinging your vote (without you even realising it)

Monday, December 3, 2018 - 08:30 in Psychology & Sociology

If someone asks you why you chose the election candidate you voted for, you will likely have a good answer. Maybe you agree with the candidate's policy stances. Maybe you support his/her party. Maybe you are tired of the corruption, bad policies, or inaction of the people in power. These are all perfectly acceptable answers. One reason you probably will not mention is that you voted for this person because he or she is good-looking. Certainly not. This is not an acceptable answer.

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