Patent talk: New-car smell removal courting consumers in China

Friday, November 23, 2018 - 07:00 in Psychology & Sociology

"Mmm. Love the smell of a new car!" How often have you heard from that from a starstruck passenger getting his or her first ride in your cruiser. Not so fast. One man's new-car nirvana is another's eeew. Evidently, Ford is thinking of not having to appease either side by keeping it simple stupid: bake out the smell altogether. Ford has an application for a patent that features a system to put an end to the smell.

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