Even small gifts boost business
Friday, October 5, 2018 - 08:10
in Psychology & Sociology
If a sales agent brings their customer a small gift, the customer is much more likely to make a purchase, a study by the university of Zurich has shown. This works particularly well when the person receiving the gift is the boss. The fact that even small gifts can result in conflicts of interest has implications for the debate about where the line should be drawn between tokens of appreciation and attempted bribery.