Going viral: Investors pay more attention to social media stocks

Wednesday, September 19, 2018 - 11:01 in Mathematics & Economics

What is a social media firm worth? Following how retail investors pay attention to company tickers is one piece of the puzzle. In a new study published this week in International Journal of Economics and Finance, a finance scholar from Michigan Technological University delves into the pricing behavior of social media firms. The study found that investors pay attention to social media stocks over other company stocks.

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