The intensity of pride people feel for a given act or trait is set by an implicit mental map of what others value

Monday, August 6, 2018 - 17:00 in Psychology & Sociology

As a personality characteristic, pride gets a pretty bad rap. Counted among the seven deadly sins (right up there with greed, lust and envy), it is considered by some to be the worst of the lot. And still others hold pride as the motivating factor behind all great mistakes.

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