The coded images that let advertisers target all our senses at once

We're so bombarded with commercial messages every day that creating an ad that actually sticks in the mind is an increasingly difficult task. Research shows that one way to make advertised products more memorable is to engage consumers' feelings and emotions by stimulating multiple senses at once. And advertisers are now more consciously using this approach in what you'd typically think of as a visual-only medium: print images.

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