$2.99 or $3.00? Will the difference of a penny get you to the checkout counter?
Monday, July 30, 2018 - 11:32
in Mathematics & Economics
A traditional belief in retail marketing is that prices ending in "9" - $1.99 or $2.99, for example—will prompt more purchases than a whole number. But is that true? And is a simple one-penny price difference the best tactic to sell more products?