Study shows photos more credible, cartoons more persuasive
Friday, May 12, 2017 - 08:02
in Psychology & Sociology
If you're creating a message to educate, inform, or persuade, don't underestimate the power of a well-executed cartoon. A new study at the University of Illinois suggests if you're trying to convince the public to change their stance on a topic such as wind energy, you may be more successful if you use a cartoon rather than a photograph.