Women as decorative accessories: Keep silent or take a stance?

How do Italian women react once they are made aware that using bikini-clad models draped over sports cars or scantily dressed actresses on television actually degrades and objectifies the female sex into mere sexual objects? Most become angry and want to support protests against such female sexual objectification, says Francesca Guizzo of the University of Padova in Italy, lead author of a study in Springer's journal Sex Roles. She believes awareness campaigns targeting women can be powerful tools to call them to action to make a stance against sexualized images and unrealistic beauty ideals that are regularly shown on television.

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