Emotions key to deciding elections, not economics or party platforms
Thursday, December 15, 2016 - 09:21
in Psychology & Sociology
Elections and referendums may be decided by the emotional well-being of voters, new research from the University of Warwick suggests. Led by researchers from Warwick's Department of Economics the study suggests that elections and referendums decided by small margins – such as Brexit and the election of Donald Trump – could entirely be the result of voters' emotions, irrespective of their economic circumstances or the role governments play in their lives.