Low use of 'agent animation' means first-mover opportunity in bringing brand to life
Tuesday, November 15, 2016 - 03:31
in Health & Medicine
When the Pixar lamp buries the letter "I" by jumping on it, this is an example of what's called "agent animation" - self-directed motion of a brand logo that makes it feel alive. New research by two Boston College marketing professors says the low usage of these animated logos means there's "first-mover" opportunity for some companies, but only if the brand is already aligned with dynamism.