What went wrong with Pokémon Go? Three lessons from its plummeting player numbers
Wednesday, October 19, 2016 - 06:31
in Mathematics & Economics
Pokémon Go is in rapid decline. Since launching in July and soaring in popularity, it had lost at least a third of its daily users by the middle of August. By mid-September, daily revenues had fallen from US$16m per day to US$2m (excluding the 30% app store fee) and daily downloads had declined from a peak of 27 million to 700,000.