Bragging as a strategy—what boasting buys, and costs, a candidate

Life is full of auditions in which it might seem advantageous, if not outright required, to describe oneself as above average. Think of job interviews, dating or running for president of the United States. A new study that measured how people judge those who made such boasts and those who didn't, however, showed that making self-superiority or self-effacement claims is a strategy with considerable complexity and risk, often requiring a person to know whether evidence of their true ability could come to light.

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