Lawn device inspired by stream of water consciousness
Wednesday, September 21, 2016 - 12:31
in Earth & Climate
The classic suburban challenge of keeping the lawn green sparked the idea behind Sprinkl, a startup led by Noel Geren. Two years ago, the serial entrepreneur from the Dallas area launched the company. It makes a smart irrigation device called Conserve that saves water and can sync to a city's water restrictions and local weather. Geren, Sprinkl's CEO, co-founded the startup with a friend and former co-worker, Daniel Pruessner, who is the company's chief technology officer.