Presidential elections: Electoral College increases ad spending in typical election
Monday, April 18, 2016 - 09:40
in Psychology & Sociology
The advertising landscape during presidential elections could look a whole lot different if each American were to vote for his or her own preferred candidate, instead of having to do so collectively through the current Electoral College system. This is according to Brett Gordon of Northwestern University and Wesley Hartmann of Stanford Graduate School of Business in the US, in a study published in Springer's journal Quantitative Marketing and Economics.