Generosity and commitment to causes improve when giving is personal
Wednesday, March 23, 2016 - 16:31
in Psychology & Sociology
Whether the call to action is to support an important cause, save a life, or offer monetary support, new research shows it's the personal connection of giving that makes the giver feel more generous. This giving of oneself, from a signature to blood, increases feelings of generosity and in turn, increases the likelihood of continued support of a cause, according to research published in Social Psychological and Personality Science.