Death-related thoughts discourage consumers from purchasing annuities
Monday, March 14, 2016 - 16:30
in Mathematics & Economics
Thinking about death isn't doing the annuity industry any favors, but it could be the missing piece of a puzzle that has vexed economists for decades. That's according to a new study by two Boston College marketing professors who say "mortality salience" is one reason why consumers shy away from buying annuities.