In a maddening subway crowd? Escape with Mobile Shopping Immersion
Thursday, February 18, 2016 - 15:01
in Psychology & Sociology
What do irritable, squished riders on a crowded subway train do? According to a forthcoming study in the INFORMS journal Marketing Science, they often immerse themselves in their mobile phones to escape the crowd, and that they shop and buy more in response to mobile ads in the crowded train.