New paper shows degree of impact of corporate messaging on public perception of global warming
Tuesday, December 1, 2015 - 10:40
in Earth & Climate
(Phys.org)—Justin Farrell of Yale University has published another paper as part of his research into the ways that large corporations are using disinformation campaigns to confuse the public regarding global warming and its cause—just last week he published a paper in Proceeding of the National Academy of Sciences, offering evidence of large corporations intentionally causing confusion regarding global warming. This time around he offers a report in the journal Nature Climate Change that outlines techniques he's been using that help to gauge just how successful the disinformation campaigns have been.