Do you buy local? Your consumer ethnocentrism may be showing

Are you are one of the many consumers who prefer domestic to foreign products, even when the domestic products are lower in quality and cost more? Why is that? As a new study in the Journal of International Marketing explains, you are exhibiting what is known as consumer ethnocentrism—a thirty-year-old concept, says the study, whose conceptual boundaries and measurement need to be extended.

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