Brands eye big bucks with 'Back to the Future' nostalgia
Tuesday, October 20, 2015 - 13:20
in Mathematics & Economics
The dog-walking drones and flying cars of Marty McFly's fictional 21st century are still the stuff of sci-fi in real-life 2015—but savvy brands from Pepsi to Toyota have rolled out gadgets and gimmicks tapping into "Back to the Future" nostalgia.