Math researches find way to make something go viral on Facebook
Tuesday, October 6, 2015 - 14:10
in Mathematics & Economics
Researchers at Chapman University have proposed a strategic approach for information spreading via Facebook using cancer screenings as a health intervention. In a study called, Information diffusion, Facebook clusters, and the simplicial model of social aggregation: a computation simulation of simplicial diffusers for community health interventions, they use Facebook to identify social clusters and opinion leaders and mathematically determine the best way to spread information, using health information as the subject. What they found is neither way is better than the other. Rather, for maximum reach the best way to spread (or diffuse) information is to utilize both opinion leaders and social clusters on Facebook.