How influential are peer reactions to posts on Facebook news channels?
Monday, August 17, 2015 - 15:30
in Mathematics & Economics
An experiment to determine the effects of positive and negative user comments to items posted by media organizations on Facebook news channels showed, surprisingly, that the influence of user comments varied depending on the type and number of user comments. Negative comments influenced the persuasiveness of a news article, while positive comments did not, and a high number of likes did not have the expected bandwagon effect, as reported in an article in Cyberpsychology, Behavior, and Social Networking.