Research sheds light on Amazon vs. Wal-Mart competition
Tuesday, July 14, 2015 - 15:30
in Mathematics & Economics
After Amazon announced plans last week for a day of online retail discounts July 15 comparable to Black Friday, Wal-Mart is launching a rival sale online the same day. Who will win the e-commerce battle? Winning is a matter of consistent superior e-service quality—not just on one particular day of the year, according to new research from Rice University's Jones Graduate School of Business.