Yes, AT&T, it pays to win back lost customers
Tuesday, July 7, 2015 - 13:50
in Mathematics & Economics
The competition for customers in the service sector is fierce, and new customers are entering the market all the time. So when a company such as Time Warner, Travelocity, or AT&T loses a customer, is it worth it to try to win that customer back? Yes, says a new study in the Journal of Marketing.