Message-bearing coffee foam taps printer mechanics

Sunday, June 28, 2015 - 15:00 in Mathematics & Economics

If vendors could choose the key marketing rule of thumb for the past decade, you might learn they did it with two words, Personalize This. From sneakers to t-shirts to news feeds to music services, marketers believe consumers happily bend to rules of engagement by whatever means feasible as long as the consumers can be made to feel the vendor is looking right at them and their needs.

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