The social graph won't save us from what's wrong with online reviews

Thursday, April 30, 2015 - 09:00 in Health & Medicine

In early 2015, the Belfast Telegraph sent reporter Kim Kelly undercover to visit Northern Ireland's "worst" hotel—according to its on online reputation. Kelly reported that although some TripAdvisor reviews had called it a "hell hole" and "dustbin," she was pleasantly surprised with the "clean and compact" rooms.

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