LifePaint spray is Volvo's safety offer for cyclists
Monday, March 30, 2015 - 17:30
in Physics & Chemistry
For cyclists sharing the road at dark with cars and pedestrians, a useful motto is to stay safe by staying seen. Volvo, which continues to build on its brand of safety-first, has come out with LifePaint. The car manufacturer is now taking its safety-first identity beyond the driver and riders in the car and extending safety measures to those on bikes. Every year in the UK over 19,000 cyclists are involved in accidents, said a promotional video for LifePaint.