Gamification harnesses the power of games to motivate
Thursday, March 19, 2015 - 08:01
in Psychology & Sociology
Walk through any public area and you'll see people glued to their phones, playing mobile games like Game of War and Candy Crush Saga. They aren't alone. 59% of Americans play video games, and contrary to stereotypes, 48% of gamers are women. The US$100 billion video game industry is among the least-appreciated business phenomena in the world today.