Study follows the rise of individuals with the greatest influence on collective group behavior
Tuesday, February 17, 2015 - 11:00
in Psychology & Sociology
Who takes charge during a disaster or at an accident scene? The question has intrigued sociologists since Gustave Le Bon first studied "herd behavior" in nineteenth-century France. The question of an individual's influence over the activity of a collective has perplexed researchers, in countless studies of this behavior, ever since.