They like to watch, yes, but that's just the beginning

Tuesday, October 14, 2014 - 05:30 in Psychology & Sociology

Kai Huotari was a visiting scholar at Berkeley's School of Information in the spring of 2011, when the Fox TV series Glee—a weekly musical drama about the fictional McKinley High School glee club—took an unexpectedly interesting turn. While the club's lovable misfits struggled, as usual, to navigate the shoals of sex, social life and show tunes, the Twitter hashtag "#Glee" now floated persistently in the lower-right corner of the screen.

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