Transmedia storytelling with apps could expand but also exploit children's stories
Thursday, September 18, 2014 - 07:40
in Mathematics & Economics
The app market is estimated to generate US$77 billion (£47.2 billion) in revenue each year – and the segment of children's apps has grown particularly strongly. However, given that developing an app costs between $10,000-70,000 and each only sells for usually around a dollar, an app needs thousands of downloads to ensure a return on investment. Children's app producers find it hard to survive and are desperately searching for a sound business model.