Outsourcing parenthood? It takes a village AND the marketplace to raise a child
Tuesday, August 26, 2014 - 12:30
in Psychology & Sociology
Ask any parent raising kids in today's fast-paced society and chances are they would agree that there are only so many hours in the day. Recognizing a need for help, many businesses now offer traditional caregiving services ranging from planning birthday parties to teaching children how to ride a bike. According to a new study in the Journal of Consumer Research, by outsourcing traditional parental duties, modern-day parents feel they are ultimately protecting parenthood.