Why aren't campus emergency alerts taken more seriously?

Well-publicized tragedies on college campuses across the United States have prompted university officials to implement alert systems that broadcast real-time warnings via text message and e-mail to students, faculty, and staff. Such systems can be highly effective tools, but only if users take them seriously. New research to be presented at the Human Factors and Ergonomics Society 2014 Annual Meeting in Chicago illustrates some factors that can determine whether campus alert systems are attended to or disregarded.

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