Superhero films demonstrate how demand concentrates when product variety increases
Wednesday, July 9, 2014 - 06:30
in Psychology & Sociology
Ever wonder why Disney's Marvel superhero machine keeps audiences coming back for more? The recent follow up with "Captain America: The Winter Soldier" after "Thor: The Dark World" satisfied a large swathe of movie audiences. Is there something behind the demand phenomenon besides humanities' love of good conquering evil? New research by SMU Cox ITOM Professor Tom Tan and co-authors reveals why popular movie titles keep getting more popular. The new findings run counter to the trendy "long tail" effect that captured the imaginations of researchers, product developers and marketers.