The time devoted to both conventional and social media each day is growing

Smartphones have made it far easier for people to find and exchange information and to make their views heard. In 2010, 14 per cent of the people of Sweden had access to a smartphone; three years later, in 2013, the figure is 67 per cent. More time is devoted to both online editions of traditional media and social media. And, for the first time in several years total time spent with media has increased in the entire population, to an average 6 hours and 18 minutes.

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