Downside to disaster relief: Why do photos of attractive children backfire?
Wednesday, June 25, 2014 - 12:20
in Psychology & Sociology
When it comes to asking a stranger for help, being young, pretty, and the opposite sex greatly improve your odds. But when it comes to children suffering from the likes of natural disaster, poverty, or homelessness, a new study in the Journal of Consumer Research reveals that less attractive children receive more help than their cuter counterparts.